Selecting an On-line Business/Blog Topic

Com­pleted so far:

I have gath­ered enough resources together so that I have an under­stand­ing of what I need to do to cre­ate an online busi­ness .… if only I knew what busi­ness I wanted to create!!

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New Devel­op­ments:

Becom­ing an online entre­pre­neur and work­ing from home is an extremely appeal­ing idea for many peo­ple of all ages — if only they could fig­ure out what they wanted their busi­ness to be about!

I waf­fled for years. I knew that I really wanted to have my own busi­ness and then would get sooooo frus­trated try­ing to decide what to develop a busi­ness on that I would even­tu­ally give up. Only to come back to the idea of being self-employed and go through the whole frus­trat­ing process again.……and again.

Select­ing just one is sooooo difficult!!

My big issue seems to be that I am a scan­ner, or a renais­sance soul — some­one who needs to con­tin­u­ally explore new things, new top­ics, and has dif­fi­cul­ties remain­ing focused on one topic for too long. Not great for devel­op­ing a busi­ness — or so I used to think!

In my scan­nings, I dis­cov­ered 3 meth­ods that can be used to help indi­vid­u­als select top­ics for online busi­nesses:

1. The Tech­nol­ogy Method: this is where you select key­words that describe the busi­ness or ser­vice you want to develop, and then do Key­word Analy­sis on them to see which ones are strong key­words (are often being used in online searches) and which key­words are expe­ri­enc­ing a growth in usage. See my post on Select­ing Key­words for more infor­ma­tion on key­word analy­sis. The prob­lem with this method for me, was that although this might give me a busi­ness topic that was pop­u­lar (at least for now), it wouldn’t nec­es­sar­ily be a topic that I would want to work on for the next 10 or 20 years.
2. The ‘Find Your Pas­sion’ Method: this method is used by a lot of career coaches and school coun­cilors. Through var­i­ous meth­ods of per­sonal analy­sis, a per­son can deter­mine a topic that they are pas­sion­ate about and focus a busi­ness around that topic. This is how I dis­cov­ered that I am a scan­ner — that there is no one topic that I feel really pas­sion­ate about or would want to spend the rest of my life work­ing on.
3. The Tem­plate Method: I sent a big “Thank you!!” to Lea Wood­ward from Loca­tion Inde­pen­dent Liv­ing and Cath Dun­can from Mine Your Resources who put together a Loca­tion Inde­pen­dent Lifestyle Begin­ners Guide, for this sug­ges­tion. Both Lea and Cath are scan­ners. The model that Lea devel­oped to suit her scan­ner per­son­al­ity was to focus on devel­op­ing a tem­plate involv­ing a core set of tech­ni­cal and entre­pre­neur­ial skills that could be used to develop an online busi­ness on any topic that was hold­ing her inter­est at the time.

The Tem­plate Method is the model that I am using to develop my online busi­ness with, and this blog/website is a ‘How-to guide’ that fol­lows the step-by-step process I have taken to develop this busi­ness template.

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Next Step:

With topic and resources in hand, its time to develop my on-line busi­ness blog/website.

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