Browsing the blog archivesfor the day Wednesday, July 1st, 2009

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Should You Keyword Optimize Your Blog?

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Designing A Blog, Online Business, Technical Skills

Keyword optimizing a blog can be time consuming, particularly when you’re just starting to build your blog and there are so many other things that also need to be done.

A good question??So, should you spend the time making a list of powerful keywords, doing a keyword analysis, and then integrating keywords into every post and page you write??

The best answer I can find to that question is a resounding ‘maybe’.

There are other techniques (like creating great content and maximizing the effectiveness of links, both of which will be looked at in upcoming posts) that can be used to increase the likelihood of your site ranking well with search engines. However,  you want your site to be found by people searching for information on the topic your site is about, so you want your site to be ranked well by search engines. Using as many legitimate techniques as you can when, particularly when you are just starting out, will definitely increase the likelihood of your site ranking well.

That doesn’t necessarily mean that every single post needs to be keyword optimized.

What I have opted to do with this site is to focus on keyword optimizing everything that is published on the Pages in the site, but not keyword optimize the Posts. Plus I am using Wordpress to create this site with, so I list keywords in both the Categories and the Tags section of each post, so don’t feel the need to optimize the content of the posts as well.

The materials that will be published on the static Pages of this site are materials that will remain on the pages for a while. With the content not changing on a constant basis, it is less likely for search engine spiders or bots to notice it so I build as much spider and bot bait into the Pages as I can, including keywords.

With the Posts, however, I will be changing the content constantly plus making good use of a couple of other SEO techniques, which, hopefully should attract the spiders and bots to the site and generate a good page ranking.

Do you keyword optimize your Blog?? If you do, do you keyword optimize both the Posts and the Pages??

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