Creative Cities for Creative Nomads

One of the advan­tages of being a nomad or a loca­tion inde­pen­dent pro­fes­sional is that this lifestyle pro­vides you with the oppor­tu­nity to choose where you live. As a nomad, you are no longer tied to big cities or loca­tions where your poten­tial clients are likely to live, or where poten­tial jobs are likely to be found.

So how do you choose where to call home when you are on the road?

Public Art Outside of Toronto's Hochey Hall of Fame

Pub­lic Art Out­side of Toronto’s Hockey Hall of Fame

A lot of the time, the deci­sion on where to go is based on the phys­i­cal attrib­utes of the city — how acces­si­ble and reli­able con­nect­ing to the Inter­net is; what are the hous­ing options; is there easy access to effi­cient and cheap pub­lic trans­port; does the city pro­vide you with the leisure activ­i­ties you are look­ing for (muse­ums, art gal­leries, shop­ping) etc.

Recently, how­ever, aca­d­e­mic Richard Florida intro­duced a new per­spec­tive on decid­ing where to live. In his recently pub­lished book Who’s Your City?, Richard Florida talks about the per­son­al­ity of cities — how each city has a unique ‘per­son­al­ity’ that can either ener­gize cre­ative indi­vid­u­als, or can suck the cre­ativ­ity right out of you. Cities can affect your hap­pi­ness level, your moti­va­tion, your abil­ity to work, and a whole bunch of other psy­cho­log­i­cal, soci­o­log­i­cal and eco­nomic factors.

When you are liv­ing a nomadic, loca­tion inde­pen­dent lifestyle and are try­ing to main­tain a thriv­ing busi­ness while trav­el­ing, its nice to set­tle into a city that ener­gizes you. A city that chal­lenges and expands your cre­ativ­ity and inno­v­a­tive­ness, and puts you in touch with other cre­ative and inno­v­a­tive peo­ple in a cre­ative and inno­v­a­tive envi­ron­ment. Not only does this type of envi­ron­ment recharge your phys­i­cal and psy­cho­log­i­cal bat­ter­ies, it also puts you in con­tact with peo­ple who could poten­tially be either busi­ness part­ners or clients.

In his book Who’s Your City, Richard Florida iden­ti­fies 5 basic per­son­al­ity types which, accord­ing to psy­chol­o­gists, every indi­vid­ual fits into one of. These 5 per­son­al­ity types are:

  1. Indi­vid­u­als who are open to expe­ri­ence. These indi­vid­u­als enjoy new expe­ri­ences, espe­cially intel­lec­tual expe­ri­ences, the arts, fan­tasies, and any­thing that exposes them to new ideas. This type of per­son is curi­ous, artis­tic, and creative.
  2. Indi­vid­u­als who are con­sci­en­tious. These indi­vid­u­als work hard, are self-disciplined, respon­si­ble, detail-oriented, and strive for achievement.
  3. Indi­vid­u­als who are extro­verts. These indi­vid­u­als are out­go­ing, talk­a­tive, gre­gar­i­ous, assertive, enthu­si­as­tic, seek excite­ment, enjoy meet­ing new peo­ple, and tend to be emo­tion­ally stable.
  4. Indi­vid­u­als who are agree­able. They are warm, friendly, com­pas­sion­ate, con­cerned for the wel­fare of oth­ers, trust other peo­ple and expect other peo­ple to trust them.
  5. Indi­vid­u­als who are neu­rotic. These indi­vid­u­als are emo­tion­ally unsta­ble and are more likely to expe­ri­ence anx­i­ety, hos­til­ity, depres­sion, self-consciousness, and impulsiveness.

So, do you see your­self in that lot?

Richard Florida’s point is that cities also have these five basic per­son­al­ity types. When you find a city that is com­pat­i­ble with your per­son­al­ity type, you expe­ri­ence increased lev­els of energy, hap­pi­ness, cre­ativ­ity, moti­va­tion, etc.

Richard Florida's Personality Maps of US Cities

Richard Florida’s Per­son­al­ity Maps of US Cities

When you find your­self liv­ing in a city that is not com­pat­i­ble with your per­son­al­ity type, you begin to expe­ri­ence neg­a­tive feel­ings, neg­a­tive energy lev­els, are prone to depres­sion, etc. Part of Richard Florida’s stud­ies have included map­ping these per­son­al­i­ties onto cities across North Amer­ica, show­ing clus­ters of cities that share spe­cific personalities.

You prob­a­bly won’t know before­hand what type of per­son­al­ity the city you are head­ing to has, this isn’t easy to iden­tify until you are actu­ally liv­ing there. From per­sonal expe­ri­ence, I have had a cou­ple of sit­u­a­tions where cities I thought I would enjoy liv­ing in turned out to be not so psychologically-friendly, despite how beau­ti­ful they were and how friendly the local inhab­i­tants were. There was always this feel­ing of being slightly out of step with every­one else, of some­how not get­ting the cor­rect mean­ing of what they were say­ing or doing, that kind of thing. My energy became so focused on try­ing to cope with this mis-match of per­son­al­i­ties that there was lit­tle left over for the things I needed to do, like work. Based on the case stud­ies Richard Florida includes in his book, this seems to be a fairly typ­i­cal reac­tion to a person/city per­son­al­ity clash.

So, if you try set­tling into a new city (or town, or rural area) and you begin to feel agi­tated or depressed, have low lev­els of energy and moti­va­tion (I know this is begin­ning to sound like an ad for some kind of ‘energy-boost drink’), find your­self eas­ily angered, then per­haps you are hav­ing a per­son­al­ity clash with the city you are liv­ing in.

TTFN

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2 Responses to Creative Cities for Creative Nomads

  1. HI Angela, Thank you for your com­ment. I’ve enjoyed Richard Florida’s work on the Infor­ma­tion Econ­omy and the new ‘Cre­ative Class’. He has a refresh­ing per­spec­tive that cel­e­brates the impact of cre­ative peo­ple on economies.
    Anne

  2. Angela says:

    Loved this post! I think you and Florida are right about cities hav­ing per­son­al­i­ties and that we’re hap­pi­est when we’re not clash­ing with it. I look for­ward to check­ing out his book.

    Thanks,
    Angela

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