Search Engine Optimizing Your Blog: Inserting Keywords into Meta-Tags

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Com­pleted So Far:

With the basic Search Engine Opti­miz­ing tech­niques now firmly under con­trol, there is one other tech­nique that’s still rel­a­tively easy to do, but does require play­ing with HTML cod­ing.

HTML is what keeps the Inter­net loaded with great sites. Source: Heberger Site, Flickr, Cre­ative Common

This tech­nique is cer­tainly not cru­cial to improv­ing the search engine rank­ing of your site. This is just another tech­nique that helps slightly improve an inex­act sci­ence.
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New Devel­op­ments:

Search engine bots and spi­ders don’t see web pages the same way that we do. Bots and spi­ders read the HTML cod­ing that cre­ates the web pages. Mixed in with all of that cod­ing are a cou­ple of places where some­one who is HTML lit­er­ate can include key­words and descrip­tions that can be read by bots and spi­ders, and help with the search engine opti­miz­ing of your site.

Four main HTML tag loca­tions that can be key­word coded are the <title></title>, <meta name=“Description” con­tent.…>, <meta name=“keywords” con­tent.…> and the alt tag (used to describe images).

Not all blogs use these HTML codes, or offer easy access to these codes, so I’m not going to dis­cuss or describe this SEO tech­nique. I just wanted to men­tion that this SEO tech­nique does exist, so that any­one that is inter­ested in doing more with using HTML cod­ing to increase the SEO of their site, can explore this technique.

My under­stand­ing is that it is also pos­si­ble to insert key­words into meta tags when cre­at­ing PDF files through Adobe pro­grams. Again, not some­thing I have done (yet) but its nice to know that this tech­nique does exist if I ever wanted to pur­sue it.

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Next Step:

This is the last SEO tech­nique that I wanted to men­tion. Using the SEO tech­niques that have been men­tioned so far should result in a work­ing blog, that can be found by search engines, and should con­tain some pretty good con­tent. Other tech­ni­cal skills, as well as hard­ware and soft­ware that are used to cre­ate loca­tion inde­pen­dent enter­prises will be explored. In the mean­time, its time to start mar­ket­ing the blog.

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If you liked this post, you can read this series on Search Engine Opti­miz­ing Your Blog from the begin­ning by going to the Intro­duc­tion post.

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