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Completed So Far:

With the basic Search Engine Optimizing techniques now firmly under control, there is one other technique that’s still relatively easy to do, but does require playing with HTML coding.

HTML is what keeps the Internet loaded with great sites. Source: Heberger Site, Flickr, Creative Common

This technique is certainly not crucial to improving the search engine ranking of your site. This is just another technique that helps slightly improve an inexact science.
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New Developments:

Search engine bots and spiders don’t see web pages the same way that we do. Bots and spiders read the HTML coding that creates the web pages. Mixed in with all of that coding are a couple of places where someone who is HTML literate can include keywords and descriptions that can be read by bots and spiders, and help with the search engine optimizing of your site.

Four main HTML tag locations that can be keyword coded are the <title></title>, <meta name=”Description” content….>, <meta name=”keywords” content….> and the alt tag (used to describe images).

Not all blogs use these HTML codes, or offer easy access to these codes, so I’m not going to discuss or describe this SEO technique. I just wanted to mention that this SEO technique does exist, so that anyone that is interested in doing more with using HTML coding to increase the SEO of their site, can explore this technique.

My understanding is that it is also possible to insert keywords into meta tags when creating PDF files through Adobe programs. Again, not something I have done (yet) but its nice to know that this technique does exist if I ever wanted to pursue it.

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Next Step:

This is the last SEO technique that I wanted to mention. Using the SEO techniques that have been mentioned so far should result in a working blog, that can be found by search engines, and should contain some pretty good content. Other technical skills, as well as hardware and software that are used to create location independent enterprises will be explored. In the meantime, its time to start marketing the blog.

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If you liked this post, you can read this series on Search Engine Optimizing Your Blog from the beginning by going to the Introduction post.

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