Communicate

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Com­mu­ni­ca­tion is the heart and soul of the Age­less Nomad’s uncon­ven­tional lifestyle

Com­mu­ni­ca­tion skills help us build both real and vir­tual com­mu­ni­ties around us, where ever we are, regard­less of what we are doing. Com­mu­ni­ca­tion skills help us become suc­cess­ful trav­el­ers, suc­cess­ful new res­i­dents and are extremely impor­tant for any­one want­ing to become a suc­cess­ful online entre­pre­neurs to understand.

In the online envi­ron­ment with it’s mil­lions and mil­lions of web­sites and blogs, even if you get the topic per­fect, build an ideal web­site that over­flows with top notch con­tent includ­ing pic­tures, audio and video — if no one knows the site is there, you will not be able to develop a suc­cess­ful online busi­ness. Instead, you will be spend­ing your time devel­op­ing an online hobby, which is great if that is your goal.

The thing about online com­mu­ni­ca­tions is that it is still a mov­ing tar­get — just as you think you have things fig­ured out, the rules change. New media become pop­u­lar and old media (the one’s you have put all of your time and effort into) are no longer relevant.

It was only a year or two ago that blog­gers and other con­tent cre­ators were being told that in order to cre­ate a suc­cess­ful online busi­ness that read­ers could find you had to Search Engine Opti­mize all online con­tent. You had to find key­words and keyphrases by ana­lyz­ing search engine data and then cre­ate con­tent that high­lighted these key­words so that they attracted search engine bots (but not so much as to keep the bots away). This was quite the chal­lenge, espe­cially when it had to be done for every post and page!!

Recently, how­ever, increas­ing num­bers of online con­tent cre­ators have been using social media like Twit­ter, Face­book and Linkedin to suc­cess­fully con­nect with read­ers and peers, estab­lish rela­tion­ships and build com­mu­ni­ties. Technorati’s lat­est research on the Inter­net reports that less than 40% of blog­gers use SEO tech­niques pre­fer­ring instead to build com­mu­ni­ties around var­i­ous social media.

The real­ity is that both of these meth­ods (SEO and social media) are avail­able to online entre­pre­neurs and should be explored as mar­ket­ing com­mu­ni­ca­tions venues to help build and main­tain online enter­prises. Each social media is slightly dif­fer­ent from the oth­ers so each social media catches dif­fer­ent audi­ences and are effec­tive with spe­cific meth­ods of com­mu­ni­ca­tions. SEO tech­niques catch another dif­fer­ent audience.

To be truly effec­tive, online entre­pre­neurs need to know enough about the advan­tages and dis­ad­van­tages of these var­i­ous meth­ods of online mar­ket­ing com­mu­ni­ca­tions to be able to hit the cor­rect audi­ence for their con­tent. Not always an easy ask for time starved online entre­pre­neurs, but well worth the effort.

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Writ­ing Skills:

Online Writ­ing Skills